about
About The Influencer Collective
Jenn Sherman founded The Influencer Collective in 2017 with the belief that influence online is built through intentional systems, not sporadic content.
Her work focuses on helping organizations develop clear positioning and sustainable social media ecosystems that support long‑term visibility and credibility.
Over the past several years, Jenn has worked with organizations across technology, advocacy, and emerging industries, helping them build social media strategies that connect ideas with the audiences that matter most.
Alongside her consulting work, Jenn writes about digital influence, strategy, and systems through her broader work and the philosophy behind You Are the Hustle.
About Jenn
The Influencer Collective is a social media strategy firm that helps organizations turn digital platforms into strategic assets.
We partner with founders, companies, and mission‑driven organizations to design the systems behind effective social media—from positioning and narrative to content frameworks and platform strategy. Our work helps ideas travel further, communities grow stronger, and organizations build lasting influence online.
Rather than operating as a traditional agency, we embed closely with the teams we work with, acting as an extension of their communications and leadership teams. This allows us to align social media strategy with broader organizational goals—from brand positioning to audience growth.
